In today’s digital age, people turn to the internet for virtually everything: shopping, booking flights, or heck, looking for >interesting facts about Antarctica. This, in turn, offers businesses an opportunity to reach millions of prospects all over the world.
That said, companies need to adopt a strong digital marketing strategy to reach the right leads and build a profitable online presence. To help you get started, here are three powerful strategies successful companies are leveraging today:
SEO
Search engine optimization (SEO) is the process of acquiring more traffic by improving your search engine rankings. It lets you target specific keywords that your target buyers are actively searching for. This increased exposure can drive more qualified leads into your website which, in turn, bring more opportunities for conversion.
Outranking your competitors will give customers the idea that you are the best choice in your industry. It proves that you are a trusted name and many customers have searched for your brand, too. As long as you retain high rankings, your target audience will become more aware of you.
Additionally, SEO offers a low-cost alternative to print ads, cold calls, or direct selling. Since you’re targeting customers who are already actively pursuing similar products or services, you’re bound to get higher conversions. SEO also lets you track results and make necessary adjustments along the way.
Pay-per-click (PPC) ads
PPC is a paid form of advertising that lets you bid on relevant keywords. When a user enters your keyword, your ad will be displayed at the top of search results, right above the organic listings.
With paid ads, you can effortlessly track everything from the number of people seeing your ads to the parts of the page that receive the most user interaction. All of these metrics allow you to pinpoint what’s working and what’s not. This allows you to keep refining your campaign until you get your desired results.
PPC ads are highly beneficial for new businesses who are looking to gain instant traffic. They can also help companies advertise time-sensitive offers that require immediate exposure.
Content marketing
Blogs, videos, podcasts, infographics, and ebooks can build brand awareness and loyalty with both your leads and current customers.
Consumers naturally gravitate towards content that provides free advice and useful solutions to their problems. The more valuable your content, the more likely your target audience will engage and do business with you.
No matter what channel or format you choose for your content, ensure that it reflects your company’s values and goals. Avoid sales-oriented language or copy as this can put off most customers. Instead, be personal and approachable. You can take advantage of live video tutorials or webinars to educate your audience. Video remains to be one of the top-converters in digital marketing. In fact, >88% of video marketers report that video content gives them a positive ROI.
Similarly, podcasts and written interviews can help you generate conversational content. They’re a great way to build trust and engagement, which leads to improved conversion.
For your business to be successful, you need to be where your customers are. Through digital marketing, you can stay top of mind with clients in a way that is both measurable and cost-effective.
