Marketing Your Art: How to Increase Exposure

  • Setting up a website to showcase artwork and create an online presence is essential for reaching more people.
  • Establish an active social media presence to engage with potential customers, advertising artwork, and share content.
  • Consider setting up an eCommerce store linked to your website for easy payment options.
  • Connect with other artists to increase exposure and give sales opportunities.

Every artist aspires to reach a larger audience to make more money from their art. However, the best way to do this is often not as straightforward as it may seem. In order to increase sales, you need to establish an effective marketing strategy that can help raise awareness and extend your reach within the art world. How can you go about this? Here are a few approaches that can help promote your art and generate more revenue.

Make a Website

Creating a website may seem daunting at first, but with the right advice, it’s pretty simple. Especially with almost every person searching the Internet for information, having a website can do wonders for your art business. An online presence is an immense advantage, allowing you to showcase your work, reach more people, and drive sales.

Build Your Platform

To start a website, you must choose a web host such as WordPress or Wix to create your domain. Plenty of free or affordable templates are available to help get you started, so you won’t have to worry about coding or customizing everything yourself unless you want to. Nonetheless, what’s important is the content and features you include on your site, such as information about the artist, galleries, past exhibitions, and artwork for sale.

Incorporate Photos

Once your website is up and running, the next step is to incorporate photos of your artwork into it. A visually-appealing website is crucial in drawing in customers, so make sure your photos are of high quality and accurately showcase the details of your art.

You can use any camera to take pictures, but you must remember that presentation is everything. That said, hiring a professional photographer is the best option to give your website a polished look and make your art stand out. These people are experienced in bringing out the best in a photo to ensure it looks great.

different tabs with social media platform

Social Media Presence

Having an active social media presence is just as crucial for an artist. Platforms such as Instagram and Facebook are great for connecting with potential customers, keeping them updated on new artwork, or engaging in meaningful conversations about art.

Additionally, you can use these channels for advertising and promoting your artwork and sharing photos, stories, and other content. Depending on the platform, you can also use ads and sponsored posts to reach more people and drive engagement with your artwork.

Consider Selling Online

When you’re ready to start selling prints of your artwork online, consider creating an eCommerce store linked directly to your website. Depending on the platform you use, this might require some coding knowledge, but plenty of tutorials are available online if you need help setting one up. Remember to include the basics, such as the following:

Product Information

Details about the product and what it includes. It should also state the size and type of print materials available. This will help customers make an informed decision before investing in your art.

Shipping Information

Pricing for shipping, including international orders. This should be made clear to help customers understand what they are paying for. You can also include tracking information to keep customers informed of their order status.

Checkout Process

The checkout process should be as simple and straightforward as possible, allowing customers to pay quickly and easily. Ensure all payment options are clearly visible and that any additional taxes or fees are included in the total purchase cost. This will avoid unnecessary confusion and will make it simpler for customers to complete their purchases.

Connect with Other Artists

Networking with other artists in person or online is another excellent way to increase exposure to your artwork. Find small art galleries near you or look for local events that feature artists’ work. Attending these events can allow you to meet new people who share similar interests and potentially give sales opportunities for those interested in purchasing prints of your artwork.

There are many other ways to promote your art, but these are just a few that can help you increase awareness and generate more revenue. With some effort and creativity, you can get your art out there and make a living from it.

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