How Marketing Campaigns Have Evolved in the Digital Age

Nowadays, all companies must be able to develop an online presence to survive. This means they need to have a digital marketing strategy that can match the widespread reach of other digitally savvy businesses.

The new location for disruption now happens on social media, blogs, and streaming platforms where today’s clients spend most of their time. Billboards and a spot in the paper are no longer enough to establish an entrepreneur’s brand. They need enough attention from the network of their customers if they want to reach new buyers.

However, this cry for attention is becoming more competitive as the market becomes saturated. Everyone wants to be seen, and this is especially true for businesses that want to overcome their competitors. The time and placement of campaigns on online platforms are crucial for them to reach a higher conversation rate.

Wherever the advertisement is placed on the screen of someone’s phone, tablet, or computer, it can have a significant impact on how they perceive the campaign. Similarly, even though people spend a lot of time online, there are noticeable trends of the periods when they access social media. These are moments when they are more susceptible to paying attention to the ads. Therefore, companies have many options when it comes to deciding how they will go about their digital marketing strategy.

Auctioning Ad Spaces

The moment the advertisement is published, its placement on a particular website is crucial to the success of a campaign. Because of this, companies will significantly benefit from private marketplace advertising. This exclusive service is a leading practice in the industry where businesses bid on the particular campaign they would like to use to advertise their product. It is an efficient means for digital marketing teams and entrepreneurs to work together based on the needs of the client.

The ad spaces are discreetly auctioned to business owners to provide them with broader options, a more customizable service, and transparency regarding the options available for their campaigns. It can also be an automated means of developing digital marketing strategies, depending on the preference of the entrepreneur. This means that the factors affecting the conversion rate of the customer can be optimized, allowing companies to save money rather than paying for sponsored content without a targeted clientele.

man working on his laptop


For potential consumers to access content online, they often have to go through advertisements placed before what they want to view. Without a choice regarding the frequency of these interstitials, they are forced to pay attention to the campaign. This develops a subconscious message in their minds regarding the product or service being offered, establishing brand awareness unto an unsuspecting customer base.

Similar to spots in newspapers and magazines, interstitials place brands in the spotlight. They can take up an entire space on the screen to block access to the main content desired by the consumer. As a result, companies can easily target their selected customers when advertising. For example, if the business focuses on a market composed of young teenagers, they can place interstitials on blogs or before videos on streaming websites.

Boosting Blog Posts

On social media, people create micro-blog posts to share with their networks. The companies that own these websites charge businesses to allow them to penetrate networks other than their own. It gives them an advantage over their competitors who attempt the organic means of digital marketing. The entrepreneurs that boost their posts will be in a much better position in terms of brand awareness.

Social media websites can gather data and preferences from their users, making it significantly easier for them to target marketing campaigns for businesses that want to avail their service. The information that is willingly provided by those on these sites includes their age and location. These are essential factors that determine the market for any company.

On the other hand, if this opportunity is not carefully studied or researched, it can lead to wasting money for customer acquisition. For businesses to run a successful campaign on social media, they must know where their clients are and when they are spending most of their time.

If entrepreneurs truly want to reach their target market, a lot of their research has to be focused on digital campaigns. This will ensure their online presence while establishing brand awareness, just like TV commercials and billboards used to do. The prominence of screens in everyone’s lives makes them more susceptible to this form of marketing and should be used by companies that want to succeed.

Scroll to Top